πŸŒ• MUSE.TV | The Complete Roadmap

Where light reveals story β€” and the revealed light endures.

1. ✨ The Vision

MUSE.TV is a cinematic world devoted to light, story, and renewal.
Each piece β€” whether a daily Reveal or a brand collaboration β€” exists to illuminate meaning through beauty.

To reveal is not to show β€” it is to awaken what already glows within.

The MUSE.TV ecosystem centers on two connected pillars:

  • The Reveals β€” cinematic reflections of mood, tone, and renewal.

  • The Circle of Light β€” a living gallery of aligned brands revealed in the same aesthetic language.

Together, they form a single cinematic channel of devotion, reflection, and discovery.

2. πŸŒ™ The Structure

The Reveals β€” Creative heartbeat of MUSE.TV.
Cinematic short films or still reflections paired with poetic text.

The Circle of Light β€” The collaborative gallery and sponsorship framework.
Reveal Cards (still or motion) + Reveal Pages linking to each brand’s website.

Flow:

The Reveals awaken the light. The Circle of Light holds it.

3. πŸ•―οΈ The Reveals

Creative Function

  • Express the tone of each season or mood.

  • Merge storytelling, cinematography, and ritual.

  • Establish MUSE.TV’s visual and emotional identity.

Purpose

  • To offer cinematic reflection β€” a pause in time.

  • To express beauty as meaning, not marketing.

  • To attract aligned brands and collaborators who share your aesthetic devotion.

β€œLight returns not as spectacle, but as solace.”

4. πŸŒ• The Circle of Light

Concept

A permanent gallery of modern makers revealed through light, story, and tone.
Each brand lives within MUSE.TV through a Reveal Page (feature) and Reveal Card (preview).

Relationship to The Reveals

The Reveals create the tone.
The Circle of Light extends that tone into collaboration β€”
turning cinematic beauty into sustainable creative income.

5. 🌹 Sponsor Experience

Each partner receives:

Reveal Page (Feature Page)

  • Hero image or video (the Reveal itself)

  • Poetic text + CTA linking to their site

  • URL format: /circle/[brand-name]

  • Optional small grayscale logo

Reveal Card (Gallery Placement)

  • Still or motion card displayed on The Circle of Light directory page

  • Links to the partner’s Reveal Page

6. πŸ’Ž Card Formats

Still Reveal Card
Cinematic still image with text overlay and poetic CTA.
3 months β€” $150

Moving Reveal Card
10–15 second ambient motion (shimmer, flame, or drifting light).
3 months β€” $300

Each card links to the brand’s Reveal Page.
The Reveal Page includes a direct link to their website.

7. πŸͺž Deliverables for the Brand

Each sponsor receives:

  • Their Reveal Page link on MUSE.TV (shareable)

  • Their Reveal Card placement in The Circle of Light

  • A downloadable MP4 video or static image (depending on package) for use on their own socials

Approved Caption Examples

Featured on MUSE.TV β€” a cinematic reflection in light and story.
As revealed on MUSE.TV β€” where light reveals story.

Encourage tags: @muse.tv
Hashtags: #musetv #circleoflight #thereveals #cinematicreflection

8. 🌫️ Reveal Page Layout

URL Example: /circle/lumielle

Structure

  • Hero Visual (still or video Reveal)

  • Title: poetic phrase

  • Short reflection (2–3 sentences)

  • CTA: β€œReveal this scent at scent.com”

  • Optional small brand logo or image

  • Footer: Presented in The Circle of Light β€” a cinematic collaboration in beauty and renewal.

9. πŸŒ™ Directory Page: The Circle of Light

URL: /circle

Header Copy

The Circle of Light
A cinematic directory of modern makers devoted to beauty, story, and renewal.
Each Reveal illuminates a brand in stillness and light.

Layout

  • Grid of 6–9 cards (3 columns desktop, 1 mobile)

  • Clicking a card opens its Reveal Page

  • CTA at bottom: Become part of The Circle β†’

Homepage Section

  • 6 rotating cards (2 rows of 3)

Section Header

Featured in The Circle of Light
A living gallery of modern makers revealed in cinematic tone.
See the full Circle β†’

10. 🌾 Visual Guidelines

  • Aspect Ratio: 2:3 vertical (1080Γ—1620 or 1200Γ—1800)

  • Typography:

    • Title: elegant serif (e.g., Cormorant Garamond)

    • Subtitle: light sans serif

    • CTA: lowercase, letter-spaced

  • Tone: muted cinematic palette, luminous light, white text 85–90% opacity

  • Optional translucent overlay for legibility

11. 🌀️ Mood Tones by Category

Fragrance / Beauty β€” Candlelight warmth β€’ Rose gold + amber β€’ devotion, scent, glow
Jewelry / Adornment β€” Reflected gleam β€’ Pale gold + ivory β€’ halo, reflection, touch
Home / Atmosphere β€” Linen sunlight β€’ Ivory + amber β€’ calm, form, warmth
Wellness / Ritual β€” Misty moonlight β€’ Cool blue + silver β€’ water, renewal, rest
Design / Object β€” Architectural clarity β€’ Graphite + gold β€’ stillness, structure
Art / Print β€” Twilight glow β€’ Rose + shadow β€’ muse, story, echo

12. πŸ•―οΈ Workflow

  1. Receive image/video + brand link β†’ assets ready

  2. Create Reveal Card (still or motion) β†’ MP4 / PNG

  3. Build Reveal Page β†’ text + CTA added

  4. Add Card to The Circle of Light page β†’ link to Reveal Page

  5. Deliver MP4 or image to brand β†’ with caption suggestions

  6. Promote β†’ newsletter + socials

  7. Renew after 3 months β†’ optional refresh

Production Time
Still Card: 10–15 minutes
Motion Card: 25–30 minutes

13. πŸ’° Revenue Projection

  • 20 sponsors @ $150 β†’ $3,000 / quarter β†’ $12,000 / year

  • 40 sponsors @ $200 β†’ $8,000 / quarter β†’ $32,000 / year

  • 60 sponsors @ $225 β†’ $13,500 / quarter β†’ $54,000 / year

Minimal overhead. Beautiful scalability.

14. πŸŒ™ Promotion System

Homepage Flow
Hero video β†’ Editor’s reflection β†’ Featured cards section

Social Media

β€œNew in The Circle of Light β€” Atelier Lune joins the constellation.”
Tag brands, share vertical Reveal MP4s.

Newsletter

β€œThis week in The Circle β€” new lights revealed.”

Quarterly Montages (Optional)
30s highlight reel β€” A Season in Light.

15. πŸ“© Sponsor Pitch Template

Hi [Name],

I’d love to include your brand in MUSE.TV’s Circle of Light β€” a cinematic gallery of makers revealed through story, tone, and light.

Your placement includes:
β€’ A Reveal Page on MUSE.TV
β€’ A Reveal Card in the Circle directory
β€’ A downloadable image or video for your own channels (β€œFeatured on MUSE.TV”)

Placement runs for three months ($150 still / $300 moving).

I’ve attached a preview of your potential Reveal below.

β€” [Your Name]
MUSE.TV

16. πŸŒ— Launch Timeline

October–November 2025
Continue Luminary Spells through Halloween.
Soft launch The Circle of Light with 6–9 brand cards.

December 2025
Begin Season of Light theme (gratitude / calm).
Promote The Circle of Light on homepage hero.

Q1 2026
Reach 20 sponsors, steady promotion rhythm.

Q2 2026
Expand to 50+ partners, quarterly β€œSeason in Light” recap films.

17. 🌾 Guiding Principles

  • Light First β€” every creative choice begins with illumination.

  • Cinematic Unity β€” one world, one tone, across all formats.

  • Poetic Commerce β€” each partnership reads as reflection, not promotion.

  • Simplicity as Luxury β€” clean, minimal, premium.

  • Reveal and Release β€” MUSE.TV reveals beauty; the brand carries it forward.

πŸŒ• In Summary

The Reveals β€” cinematic short reflections, core creative identity.
The Circle of Light β€” brand collaboration system, sustainable revenue.
Cards β€” visual entry points for brands, still or motion.
Reveal Pages β€” brand-specific cinematic features with CTA to brand site.
Deliverables β€” MP4 or image + social captions, extending MUSE.TV’s reach.

MUSE.TV

Where light reveals story β€” and the revealed light endures.

Through its Reveals and The Circle of Light, MUSE.TV becomes a living cinematic channel β€”
a sanctuary of reflection where beauty and collaboration converge.

βœ… Squarespace Tip:
Add each numbered section as its own Text Block, separated by a line or spacer block.
Use Heading 2 for section titles and normal text for paragraphs.
This will give you perfect readability and hierarchy on your private page.