MUSE.TV

FASHION FOR WORLDS THAT DON'T EXIST

MUSE.TV creates original cinematic fashion stories set inside imagined worlds.

Each story is a TAKE — an original work combining fashion, imagery, motion, music and storytelling to capture a moment from a world that exists only here.

A woman walks through a moonlit city wearing the tide.

A garden made of glass remembers how to bloom.

Each begins with an extraordinary image and one impossible idea. Look a little longer, and the world begins to reveal itself.

THE TAKES

TAKES live somewhere between fashion photography, cinematic storytelling and moving art.

The fashion is extraordinary. The worlds are imagined. The impossible is treated as though it were completely real.

Movement is often quiet and unexpected — a reflection changes, a flower responds, light moves through something that should be still.

There is no need to explain everything.

Every TAKE is a glimpse into a larger story: a woman we have only just met, a place we have never seen, and a moment with a before and an after left to the imagination.

MUSE.TV

One MUSE. One world. One TAKE.

New TAKES are released at MUSE.TV