MUSE.TV

ABOUT MUSE.TV

MUSE.TV is an independent culture studio delivering daily creative intelligence through IN 9—short-form signals on what’s happening in culture, why it matters, and what to pay attention to next.

Founded in 2010, MUSE.TV began as an interview-led platform documenting artists and creative thinkers across art, music, film, performance, and culture. Over time, our work evolved alongside the pace of culture itself. Today, MUSE.TV operates at two speeds: daily signal and long-form depth—with IN 9 as the primary entry point.

IN 9: Daily Culture Signals

IN 9 is our core format and editorial spine.

Each IN 9 is a concise, high-contrast take on a cultural moment—designed to surface meaning, not noise. In under nine seconds, we focus on interpretation over headlines, context over recaps, and insight over volume.

IN 9 covers:

• Music, film, and entertainment

• Internet culture and discourse

• Fashion, beauty, and visual aesthetics

• The creator economy and platforms shaping creative work

• Cultural events, releases, and moments as signals—not summaries

IN 9 is not breaking news. It is culture intelligence: what’s shifting, what’s emerging, and what it reveals about the creative landscape.

Interviews as Cultural Record

Alongside daily IN 9 publishing, MUSE.TV continues to produce select, long-form interviews as intentional cultural documents.

We believe interviews are not promotional tools, but records of how creative life is lived and understood. Our conversations prioritize clarity, reflection, and collaboration—approached with editorial care and designed to endure beyond cycles of relevance.

Interviews are published less frequently and with purpose. They function as:

• Deep context for the ideas surfaced in daily culture

• Archives of creative thinking and process

• Source material for future interpretation and signal-making

Editorial Philosophy

MUSE.TV operates independently, without allegiance to trends, algorithms, or urgency-driven publishing. Whether working in nine seconds or ninety minutes, our editorial standard remains the same: clarity, craft, and cultural relevance without spectacle.

We are global in scope and collaborative in practice, working with emerging and established artists alike. Our role is not to amplify everything—but to frame what matters.

Where Our Work Lives

MUSE.TV publishes across digital platforms to invite discovery, with IN 9 designed for daily reach and circulation. Long-form interviews and archives live on MUSE.TV as a slower, more intentional experience.

What We Publish

• IN 9: daily short-form culture signals

• Long-form written interviews

• Cinematic video excerpts and short films

• Artist profiles and curated archives

Partnerships

We collaborate selectively with brands, institutions, and organizations aligned with our values of creative integrity, editorial clarity, and cultural relevance. All partnerships are integrated thoughtfully and never compromise editorial independence.

For inquiries, collaborations, or partnerships:
studio@muse.tv