IN 9
IN 9…8…7…6…
The culture countdown
IN 9 is MUSE.TV’s ultra-fast culture format — nine-second drops that spotlight what’s moving now across Art, Music, Film, Life, and Performance. Watch the quick hit here, then dive deeper on the full story, links, and interviews alongside each drop.
MUSE.TV IN 9
Assouline just turned Emily in Paris into a fashion coffee-table moment. Out today, Emily in Paris: The Fashion Guide is the first official style archive from the series, curated by costume designer Marylin Fitoussi — the mind behind Emily Cooper’s maximalist, meme-ready wardrobe and the show’s viral color-clash magic.
The book pulls back the curtain on how those looks get built: Fitoussi’s favorite outfits, behind-the-scenes references, mood boards, sketches, and the styling logic that makes clothing feel like part of the story. It lands right on time for the Season 5 premiere on Dec. 18, serving as a runway recap for the show’s evolution so far.
If you’ve ever paused to catch a look, saved an outfit, or tuned in for the style — this one’s for you.
Watch the 9-second drop →
MUSE.TV IN 9
Sydney Irving steps into 2026 with a hopeful reset anthem — “Something Better.”
Sydney Irving is heading into 2026 with a clear mood: forward. Her new music video “Something Better” arrives as a bright note to her own generation — a song built for the turn of the year and the belief that what’s next can be kinder.
Though it lands in winter, Irving says the track wasn’t written for Christmas in particular. It’s about the incoming new year: the reset, the momentum, the choice to look ahead with optimism. She co-wrote the song with friend and co-producer Steve Sopchak, and calls this release the definitive version after years of playing it live.
“Something Better” is the third visual from Irving’s album Unfashioned Creatures (DEKO Entertainment / Warner Music Group ADA). At 22, she’s quickly leveling up from a Central New York rise to a wider stage, now backed by her touring band, The Creatures. Showcase performances in support of the album begin January 2026.
Watch the 9-second drop →
Go deeper: Sydney Irving EPK 2025 →